marketing strategy's tag archives

Industry News, Mailing Lists, Marketing Tips

Can Direct Mail Keep More Customers Than Groupon?

December 5th 2012 | Posted by

Social media – will it replace direct mail? Consumers have gotten savvier about finding good bargains, so businesses have to work harder to build customer loyalty. Offering them one-time deals doesn’t work anymore. This is true whether you’re using direct…
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Mailing Lists, Marketing Tips

Diversify Your Marketing Mix To Reach New Customers

December 5th 2012 | Posted by

Take a minute to think about your marketing strategy and your marketing mix. Is it working for you as well as you want? When the economy went into a tailspin two years ago, many marketers did what they had to…
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