Direct mail marketing is a marketing technique that entails sending unsolicited promotional mail to your existing clients and a list of prospects. This technique is effective because it goes through a less cluttered channel compared to digital marketing.
To run a direct mail campaign first and foremost you need to research your audience. Think about who you want to send your ads to. Who are the people who will respond best to your product or service? Let’s face it – you won’t get great results if you advertise your gynecology office to men.
Once you’ve established your target audience, you need to get a hold of people’s mailing addresses. There’s the option of buying direct mailing lists from marketing agencies, or you could create your own in-house list. This takes some time but is very effective in the long run.
The next step is designing your ad. You can go with a simple message and take care of the design yourself. Or you can pay a professional to do this for you. After that, it’s off to the printer. Again, you can opt for the DIY (Do It Yourself) approach if your design solution isn’t overly complicated.
And the last step is going to USPS (United States Postal Service) with your direct mail and sending it.