Given the current state of the economy, why should my business spend marketing dollars targeting new homeowners?

Especially in this economy, businesses should be targeting new homeowners to get new customers. They are credit rich and recession proof. There’s no better time to grow your business using our list. New homeowners are the #1 buying segment in America with excellent credit and money to spend on protecting their new investment. Many new homeowners are buying foreclosures and short sales below market value. Most of these homes need a lot of work – everything from roof to floor. And, regardless of economic conditions, new homeowners need to find new resources, services and commodities in their new location.