WHY NEW HOMEOWNERS MAKE THE BEST TARGET AUDIENCE

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Marketing can be a tricky business if you don’t know who to market to. Choosing the wrong audience could be as bad as throwing your money down a bottomless pit: You can throw as much as you want, but it’s never coming back up!

So, what makes a good target audience to market to?

As our company name would suggest, we focus on marketing to homeowners. However, this is a very distinct targeted audience because it isn’t so much a matter of who you advertise to as much as when you choose to do it.

Our company firmly believes that New Homeowners are the best target audience to market to, and these are the reasons why:

  • Forming New Buying Habits

New Homeowners are unadjusted to their new neighborhood and will start creating their new buying habits from Day 1. Whether they need groceries, a barber shop/salon, or a place to go to dinner on Friday nights, new homeowners will look for local businesses they can visit on a regular basis.

  • Open to Advertising

During that short window of time when new homeowners are adjusting themselves to their neighborhood, they are much more receptive to any advertising about local services. Being able to market to this target audience during this time drastically increases your business’s chance of being noticed.

  • Spending More than Ever

From a  2008 report by the NAHB, buyers of new homes and existing home outspend non-movers 2.8 times and 2 times, respectively. Someone that has just bought a home will usually want to improve their home, which basically means new homeowners are more open to spending their money on commodities and services.

 

So, what are you waiting for? Find your new customers today with the help of Homeowners Marketing Services. Give us a call at (888) 743-3037 for a free consultation.