Direct Marketing Blog Archive By Category

Industry News, Mailing Lists, Marketing Tips

Direct Mail Outperforms Email, Study Shows

This study proves that both Direct Mail and Email are alive and well, and that they work best together, albeit, using one of the two only, clearly Direct Mail outperforms Email. Direct Mail in a Modern World The second decade…
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Industry News

10 Direct Mail Tips For Your Business

In the age of online communications, direct mailing is far from antiquated. According to statistics supplied by the Data and Marketing Association (DMA), more than 100 million sales were made in 2016 using catalogs received as part of direct mailing…
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Industry News, Marketing Tips

USPS Announces New Prices for 2019

The United States Postal Service filed notice with the Postal Regulatory Commission (PRC) today of price changes to take effect Jan. 27, 2019. The proposed prices, approved by the Governors of the Postal Service, would raise Mailing Services product prices…
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Industry News

Mailing Lists for Churches, Perfect for Outreach

Free Mailing Lists for Churches & Outreach New Homeowners and New Movers are very receptive and excited to be receiving an invitation from their local church to pray and make new friends. For over 50 years Homeowners Marketing Services has…
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Industry News

Why Auto Dealers Need Our New Homeowners Mailing List

Who are the best prospects for new car dealerships. A survey of newhomeowners indicated that they would buy a car in the 1st 6 months after their purchase. There are several reasons for this. The first and most important is…
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Industry News

Direct Mail Still Works: Tech Helps Traditional Direct Marketing

Direct Mail Background Direct mail may sound old-fashioned and outdated in today’s technological world, but if we only utilized new forms of advertising, there would be no Super Bowl ads — or TV ads, period (television has been airing for…
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Industry News

What Is Direct Mail Marketing? Why Is It Good For You?

What Is Direct Mail Marketing Anyone with a mailbox receives some type of Direct Mail Marketing — be it a 15-percent-off coupon for Kohl’s or Macy’s sent exclusively to store credit-card holders, or a mailing from a local real-estate broker…
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Industry News

Direct Mail Remains a Strong Pizza Marketing Tool

  In a landscape where digital and mobile advertising have seemingly made past marketing methods look like old-school relics, many experts argue that direct mail is still very much alive today—thriving, in fact. After all, email inboxes have become more…
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Industry News

Direct Marketing Get A Tad More Expensive In 2018

Direct Marketing relies on Direct Mail Campaigns as the most effective channel, with respect to the initial investment (i.e. ROI). But will it also stay the most cost effective, beside most effective, as we look to marketing our businesses in…
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Industry News, Mailing Lists, Marketing Tips

Send Direct Mail to New Movers and Earn New Customers

What does Direct Mail have to do with moving? According to a study published by Epsilon in 2016, about 12% of the US population moves each year. They are called “New Movers” upon moving. Approx. 25% of the movers move…
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