Today’s First Time Homeowners …. Older And Single
These data should definitely grab the attention of brands and marketers everywhere, as it seems the profile of home buyer is changing along with changes in our nation’s demographics and society. Today’s first-time home buyer is older and more likely to be single than first-time home buyers in the 1970s and 1980s, according to a […]
Direct Mail Works When Marketing to Millennials
Millennials & Mailboxes… Many financial marketers assume that Millennials don’t like, don’t open and don’t read direct mail pieces. Not true. The rise of digital channels has forced financial institutions to radically rethink their marketing strategies. While digital media have proven effective — no doubt — that doesn’t mean other traditional means of marketing no […]
10 Ways to Create More Leads with Your Postcards
If you’ve been reading our blog for a while, you probably know that the two most important aspects of a successful postcard campaign are: The quality of your mailing list The quantity of your mailings But one other aspect runs a very close third. It can make the difference between a mildly successful campaign and […]
10 Elements Every Marketing Postcard Should Have
Don’t want your direct mail to end up in the trash with the rest of the unread mail? These 10 tips will help you get the results you want: 1. A clear, bold headline. On the envelope or front of the mailer there should be one central message. The best way to achieve that is […]
Housing Market; Marketing to New Homeowners
A decade after the onset of the Great Recession, the national housing market is finally returning to normal. With incomes rising and household growth strengthening, the housing sector is poised to become an important engine of economic growth. But not all households and not all markets are thriving, and affordability pressures remain near record levels. […]
Choosing a Direct Mail Piece for New Homeowners
When marketing to New Homeowners, we take care of the list for you. You don’t have to worry about the names and whether the address is mailable (some lists provide you addresses even though no one has yet moved in, or worse, the address doesn’t undergo hygiene process, so you end up with returned mail). […]
Direct Marketing On A Budget
Four or five times a year, we get calls from entrepreneurs, inventors mainly, looking for marketing help. As far as I can tell, that’s about average for a small marketing agency. Recently, we heard from a vibrating shoe man, a couple with a terrific new home-schooling program and a woman with a new Luxury Magazine […]
Direct Marketing Getting A Tad More Expensive
Direct Marketing relies on Direct Mail Campaigns as the most effective channel, with respect to the initial investment (i.e. ROI). But will it also stay the most cost effective, beside most effective, as we look to marketing our businesses in 2018? It’s no secret the USPS has been struggling for quite some time. With that […]
Consumers Like Brands Sending Direct Mail
At a time of social, economic and political change, it’s important that every single message you deliver is trusted. Can Direct Mail help improve your business’ perception in the marketplace? Mail scores very highly in the key components of trust. A personal message delivered direct to someone’s home – like a letter or brochure – […]
Direct Mail Still Cutting Through Clutter
The debate between traditional and modern is an age-old one. We see it in architecture, fashion trends, and restaurant styles. Opposing sides either lean on the comfortably familiar or are energized and lured by the new, daring techniques. In marketing too, the debate between the traditional and modern rages now more than ever. At its […]