Direct Marketing Blog Archive By Category

Industry News, Mailing Lists, Marketing Tips

Direct Mail Outperforms Email, Study Shows

This study proves that both Direct Mail and Email are alive and well, and that they work best together, albeit, using one of the two only, clearly Direct Mail outperforms Email. Direct Mail in a Modern World The second decade…
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Mailing Lists, Marketing Tips

Direct Mail Is Not Dead

No one really knows how the myth that direct mail is dead started. Maybe it was a bunch of marketers deciding nobody pays attention to the mail anymore. Then, at home, over dinner, one of these marketers starts talking about…
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Mailing Lists, Marketing Tips

Selling Appliances, Furniture, Blinds, Mattresses & Accessories to New Homeowners

TIMING : REACH NEW HOMEOWNERS WHILE THEY ARE SPENDING Statistically, one or two new homeowners walked into your store last week. Two percent will find your store by accident. Wouldn’t it be great to know where the other 98% of…
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Mailing Lists, Marketing Tips

Google Using Direct Mail To Drive Revenue

When you think of trending marketing strategies, direct mail probably isn’t top of the list, am I right? But then why does GOOGLE — the #1 technology company on the planet — depend on direct mail to drive its crazy-high…
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Industry News, Mailing Lists, Marketing Tips

Send Direct Mail to New Movers and Earn New Customers

What does Direct Mail have to do with moving? According to a study published by Epsilon in 2016, about 12% of the US population moves each year. They are called “New Movers” upon moving. Approx. 25% of the movers move…
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Industry News, Mailing Lists, Marketing Tips

70% OF CONSUMERS LIKE BRANDS SENDING DIRECT MAIL

At a time of social, economic and political change, it’s important that every single message you deliver is trusted. Can Direct Mail help improve your business’ perception in the marketplace? Mail scores very highly in the key components of trust….
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Mailing Lists, Marketing Tips

Choosing The Best Mailing List

Most businesses, small or large, use Direct Marketing every day to reach and acquire new customers. Choosing the best Mailing List for a campaign is critical to your success. Learn how to better chose your Mailing List and you’ll guarantee…
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Mailing Lists, Marketing Tips

Why New Homeowner Mailing Lists Get You More Customers?

Got a minute? Quickly learn how a simple, humble and affordable mailing effort to targeted audience near your business area can get you new customers each week. That’s right – customers you did NOT have before and that, most likely,…
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Mailing Lists, Marketing Tips

Tips for a Successful Direct Mail Marketing Campaign

Direct Mail Works … For YOU! According to the USPS (United States Postal Service), back in 2006 over 213 billion (with a “B”) were processed and delivered. We all get mail in our inbox, just like we do email. According…
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Industry News, Mailing Lists, Marketing Tips

What New Homeowners Really Need

A National Association of Home Builders study of four years of home-buying data found that a typical buyer of an existing home spends over $36,000 more during the first year after owning the home than a homeowner who does not…
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