Why a Targeted Mailing List Is The Right Thing For Your Business
Direct Mail – Do You Remember? Think about the last time you went to the mailbox and pulled out a postcard. Did you bring it inside, or even look at it? If it was well designed and targeted to you, you probably did. If it made a compelling offer for a service or product you […]
Direct Mail Works When Marketing to Millennials
Millennials & Mailboxes… Many financial marketers assume that Millennials don’t like, don’t open and don’t read direct mail pieces. Not true. The rise of digital channels has forced financial institutions to radically rethink their marketing strategies. While digital media have proven effective — no doubt — that doesn’t mean other traditional means of marketing no […]
10 Ways to Create More Leads with Your Postcards
If you’ve been reading our blog for a while, you probably know that the two most important aspects of a successful postcard campaign are: The quality of your mailing list The quantity of your mailings But one other aspect runs a very close third. It can make the difference between a mildly successful campaign and […]
10 Elements Every Marketing Postcard Should Have
Don’t want your direct mail to end up in the trash with the rest of the unread mail? These 10 tips will help you get the results you want: 1. A clear, bold headline. On the envelope or front of the mailer there should be one central message. The best way to achieve that is […]
Housing Market; Marketing to New Homeowners
A decade after the onset of the Great Recession, the national housing market is finally returning to normal. With incomes rising and household growth strengthening, the housing sector is poised to become an important engine of economic growth. But not all households and not all markets are thriving, and affordability pressures remain near record levels. […]
Choosing a Direct Mail Piece for New Homeowners
When marketing to New Homeowners, we take care of the list for you. You don’t have to worry about the names and whether the address is mailable (some lists provide you addresses even though no one has yet moved in, or worse, the address doesn’t undergo hygiene process, so you end up with returned mail). […]
Direct Marketing On A Budget
Four or five times a year, we get calls from entrepreneurs, inventors mainly, looking for marketing help. As far as I can tell, that’s about average for a small marketing agency. Recently, we heard from a vibrating shoe man, a couple with a terrific new home-schooling program and a woman with a new Luxury Magazine […]
More New Homeowners Pay In Cash
Cash sales are one the rise in the competitive housing market, significantly above historic levels, according to Freddie Mac’s monthly Outlook for August. Mortgage origination is decreasing due to the increase in cash sales, the report showed. While not popular among home buyers, the highly competitive market is driving more buyers toward cash sales. “Usually, […]
Tips for a Successful Direct Mail Marketing Campaigns
Direct Mail Works … For YOU! According to the USPS (United States Postal Service), back in 2006 over 213 billion (with a “B”) were processed and delivered. We all get mail in our inbox, just like we do email. According to recent statistics, Direct Mail is getting much love from marketers, simply because despite of […]
Send Direct Mail to New Movers and Earn New Customers
What does Direct Mail have to do with moving? According to a study published by Epsilon in 2016, about 12% of the US population moves each year. They are called “New Movers” upon moving.Approx. 25% of the movers move due to sale of property. This portion of the “New Movers” are “New Homeowners”. New Homeowners […]