Writing a Great Direct Mail Postcard
Every day we talk to business owners, across the country, and hear the same story in different versions. They all want to know how to get more people to respond to their mailings. A key to success is a great postcard or letter. Well, as our experience taught us, it all starts with a great […]
What Is Direct Mail Marketing?
… and its top 5 benefits Direct mail marketing is one of the available vehicles of the Direct Marketing discipline. It is a marketing medium that involves sending printed promotional material to a list of predetermined recipients, also known as “the audience”. The “direct” portion of “direct mail marketing”, comes from the manner in which […]
Why Your Next Customer Is a New Homeowner
Spending habits – You should care The past few years have seen a dramatic rise in home buying and new home constructions, according to the National Association of Realtors. Homeowners Marketing offers your business to rip the benefit of the housing market boom (following the big crisis of 2007). We help businesses find new customers […]
New Movers Make Great Restaurant Leads
Here at Homeowners Marketing Services we’ve been telling businesses big and small that new movers and new homeowners make great leads. We’ve been doing this since the 60’s of the previous century so we know a thing or two. But, it’s always nice when the numbers tell the story even better. When we see major […]
How To Design A Good Direct Mail Piece
The below article by Postcard Mania lists 10 principals that can make any mail piece an effective, helping improve your conversion rates. A picture may be worth a thousand words, but an effective Direct Mail Piece (postcard, letter, flyer) design is worth a thousand prospects! The design of your postcard is almost as important in […]
Why Target New Movers Using our Mailing List
Over 35 million Americans move each year using everything from professional movers to old station wagons. Land of the Free, Home of the New Movers Businesses of all kinds – dentists, restaurants, doctors, insurance, dry cleaners, veterinarians, home improvement, lawn care, churches, and more – can benefit from using our new movers marketing mailing list […]
The Value of Direct Mail Marketing
While many landscaping companies get the majority of their new business from word of mouth, this doesn’t mean that you shouldn’t fool with having an integrated marketing plan in order to find new customers. Direct mail marketing may work well for you, and can be done at a cost that doesn’t break the bank. The […]
Our Mailing List Becomes a Free Online Campaign
Online for the price of Online In the age of Digital Marketing, how can you turn our affordable Mailing Lists into an effective online campaign as well as an offline one? Every business is always looking to grow and find new customers. Your business is no exception. The answer is simple – Marketing Marketing Marketing.You […]
Targeting Audience with Direct Mail
Direct Mail Who? From time to time we get a sneer when we bring up the idea of Direct Mail to a person we’re having a conversation with. Comments range from “Does anybody still read that stuff?” to “Aren’t postage rates outrageous?” The simple answer is – it works great if you’re doing it right. […]
Direct Mail Increase Sales for Retailers
Direct Mail, often seen as antiquated by the now extensive online access to information, still has broad value to shoppers because of the large number of purchasing decisions made at home, according to a new study. It shows that Direct Mail can increase sales. The study from PebblePost, a firm that applies programmatic buying to […]